2013 marked the 100th anniversary of the first Tour of Flanders. As part of the celebrations Sien, created six themed cycle loops at the request of, and in collaboration with, Westtoer. Different aspects of the Flandriens are explored along the way: everything from how they dress, how they train, how they ride, what they earn, to how they fall… The real Flandriens!
Sien worked with the Roeselare Cycling Museum on the interpretation of the various places of interest, prepared the texts and translations, created the information panels and experiences along the routes, and was also responsible for their maintenance. Finally, Sien worked with the fks company to develop the mobile app and the website.
Photo: Jo Exelmans